We are an artist-led initiative, bring members of the growing creative economy together with UN/NGO agencies and social impact brands to help accelerate progress towards the Sustainable Development Goals (SDGs.) 

We advocate and promote sustainable solutions for the creative community - social, economic and environmental.


We are made up of 90% BI-POC artists and promote responsible engagement of artists in the UN/NGO sector by advocating for representation in leadership positions, respect for intellectual property rights and compensation.

We were founded in 2015 (formerly I Sell the Shadow) but were built on Founder Lisa Russell's 15+ year career as a UN filmmaker and curator in the UN/NGO space.

"Artists are incredible creative thinkers and problem solvers.  Why wouldn't you want us in a room with policymakers solving the world's greatest problems?"

 - Lisa Russell, Founder


  • The creative economy is one of the most rapidly growing sectors of the world economy. (SDG Fund)

  • The creative economy is booming with more than 300 million workers in the creative class. (International Labor Organization)

  • Cultural and creative industries are major drivers of economies by capitalizing US $2,250 billion and creating 29.5 million jobs globally (SDG Fund)

  • The creative economy is an “asset for diplomacy and foreign policy” that could play a role in achieving the United Nations SDGs (World Conference on Creative Economies)

  • The UN has declared 2021 as the "International Year for Creative Economy and Sustainable Development"


We offer 15+ years of experience as award-winning, professional artists, entrepreneurs, changemakers, educators and more to provide a variety of curatorial and consultancy services to UN/NGO agencies, social impact brands, non-profits and educational groups. 


We provide artist development services and performance opportunities to artists interested in creating a career in the social good space. We specifically focus on cultivating artists who want to become changemakers, creative entrepreneurs, teaching artists, and humanitarians.

We lead the writing of Artist Declarations to authentically bring the voices of artists and the creative economy to international conferences and gatherings.

Curation and Consultancy





Need help with a creative project or event?

Artist Development





Want to jump start your creative career for the social good?

Artist Declarations

Click here to learn more about our new Artist Declaration for Climate.

Want to bring the voices of artists into your conference or gathering?

Contact us and lets discuss!