We bring members of the growing creative economy together with UN/NGO agencies and social impact brands for content production and promotion of the Sustainable Development Goals (SDGs.) 

We advocate and promote sustainable solutions for the creative community - social, economic and environmental.

We create for the social good!

"Artists are incredible creative thinkers and problem solvers.  Why wouldn't you want us in a room with policymakers solving the world's greatest problems?"

 - Lisa Russell, Founder



  • The creative economy is one of the most rapidly growing sectors of the world economy. (SDG Fund)

  • The creative economy is booming with more than 300 million workers in the creative class. (International Labor Organization)

  • Cultural and creative industries are major drivers of economies by capitalizing US $2,250 billion and creating 29.5 million jobs globally (SDG Fund)

  • The creative economy is an “asset for diplomacy and foreign policy” that could play a role in achieving the United Nations SDGs (World Conference on Creative Economies)

  • The UN has declared 2021 as the "International Year for Creative Economy and Sustainable Development"


We offer 15 years of experience as award-winning, professional artists to provide a variety of curatorial and consultancy services to UN/NGO agencies, social impact brands, non-profits and educational groups. 


We provide artist development services and performance opportunities to artists interested in creating a career in the social good space. We specifically focus on cultivating artists who want to become changemakers, creative entrepreneurs, teaching artists, and humanitarians.

We lead the writing of Artist Declarations to authentically bring the voices of artists and the creative economy to international conferences and gatherings.

Curation and Consultancy





Need help with a creative project or event?

Contact us and get a free consultation. 

Artist Development





Want to jump start your creative career for the social good?

Want to jump start your creative career for the social good?

Contact us and get a free consultation. 

Contact us and get a free consultation. 

Artist Declarations

Click here to learn more about our new Artist Declaration for Climate, powered by renewable energy of The Battery Tour. 

Want to bring the voices of artists into your conference or gathering?

Contact us and get a free consultation. 



We have a growing international roster of award-winning and professional artists representing a wide variety of art genres - from filmmakers, to poets, to musicians, to beatboxers, to visual painters and more.  


We provide curatorial, consultancy and contracted services to leading UN/NGO agencies, social impact brands, governments and others.



CREATE2030 (previously, I Sell the Shadow) is a creative initiative of Lisa Russell, MPH, an Emmy-award winning filmmaker with 15 years experience producing films and curating creative events for UN/NGO agencies. 

Create2030 is a growing, international coalition of professional, working artists committed to using their talents in support of the SDGs.

We partner and collaborate with many social good initiatives looking to engage artists and creatives in a responsible manner. 

Let's CREATE a better world together!



Contact Us
  • White Instagram Icon
  • Create2030 Twitter
  • White Facebook Icon


“As you may have already heard, the poets “Ambush Theatre” performance was a resounding success. So much so, that the Advisory Board strongly advocated that we post it on the ICSS website! Thank you Lisa and well done!"
Dr. Shaun McCarthy, Executive Director ICSS Enterprise on the "Securing Sport 2015" event at the Council on Foreign Relations.
"I want to thank you for all your work with us on the Town Hall event. Both performances were incredible, the steppers a lively and engaging start to the show and Sore's spoken word piece was hugely powerful.”
Sarah Brown, Global Education Advocate and President, TheirWorld on the "Up for School Rally" 2015.
“The powerful performances reminded everyone at the ceremony of the individual narratives, which are the bedrock of the MY World data, and ensured that people and their experiences are at the center of the conversation about development.”
Corinne Woods, Director, UN Millenium Campaign on the “We the Peoples - Celebrating 7 Million Voices” event.
“I would like to express my sincere gratitude to you for your wonderful performance at the United Nations Economic and Social Council 2014 Forum on Youth.”
Martin Sajdik, President of the United Nations Economic and Social Council (ECOSOC) on the ECOSOC 2014 Forum on Youth

"The event was a success, and we greatly appreciate your contribution in helping us present the report by depicting the lives of young migrants through art.”
Nicola Shepherd, UN Focal Point on Youth on the Launch of the 2014 World Youth Report on Youth and Migration.
“The performances of these artists were a wonderful contribution to the side event and brought international politics down to a very personal level. ”
Elise Zerrath, Youth Delegate to Germany, on "Family: It´s your right to choose" side event hosted at the Permanent Mission of Germany to the United Nations.