

ABOUT
Create2030 is an artist-led, international network of professional, diverse artists and storytellers who are committed to using their voices and platforms in support of the 17 Sustainable Development Goals (SDGs.)
Through collaboration with UN/NGO agencies and social good brands, we curate live performances, creative workshops and partnerships for the goals,
We promote sustainable solutions - socially, environmentally and economically - for the rising creative economy.
Join our artists roster and let's "create" a better world together!
"Artists are incredible creative thinkers and problem solvers. Why wouldn't you want us in a room with policymakers solving the world's greatest problems?"
- Lisa Russell, Founder
OUR MISSION
We believe artists and storytellers are the gatekeepers of culture and are instrumental in advocating for social change on pressing world issues such as climate change, gender/racial injustice, food insecurity, road safety and more.
We advocate and promote sustainable solutions for the creative community - social, economic and environmental.
We are made up of 90% BI-POC artists and promote responsible engagement of artists in the UN/NGO sector by advocating for representation in leadership positions, respect for intellectual property rights and compensation.
We were founded in 2015 (formerly I Sell the Shadow) but were built on Founder Lisa Russell's 15+ year career as a UN filmmaker and curator in the UN/NGO space.
We believe artists and storytellers are the gatekeepers of culture and are instrumental in social change to address pressing world issues such as climate change, gender/racial injustice, food insecurity, road safety and more.
We are an artist-led initiative, bring members of the growing creative economy together with UN/NGO agencies and social impact brands to help accelerate progress towards the Sustainable Development Goals (SDGs.)
We advocate and promote sustainable solutions for the creative community - social, economic and environmental.
We are made up of 90% BI-POC artists and promote responsible engagement of artists in the UN/NGO sector by advocating for representation in leadership positions, respect for intellectual property rights and compensation.
We were founded in 2015 (formerly I Sell the Shadow) but were built on Founder Lisa Russell's 15+ year career as a UN filmmaker and curator in the UN/NGO space.
WHY THE CREATIVE ECONOMY?
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The creative economy is one of the most rapidly growing sectors of the world economy. (SDG Fund)
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The creative economy is booming with more than 300 million workers in the creative class. (International Labor Organization)
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Cultural and creative industries are major drivers of economies by capitalizing US $2,250 billion and creating 29.5 million jobs globally (SDG Fund)
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The creative economy is an “asset for diplomacy and foreign policy” that could play a role in achieving the United Nations SDGs (World Conference on Creative Economies)
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The UN has believe in the power of arts and declared 2021 as the "International Year for Creative Economy and Sustainable Development"
WHAT WE DO
FOR UN/NGO ENTITIES
We offer 15+ years of experience as award-winning, professional artists, entrepreneurs, changemakers, educators and more to provide a variety of curatorial and consultancy services to UN/NGO agencies, social impact brands, non-profits and educational groups.
We co-create with UN/NGO agencies and other entities to change the narrative of global issues from one of charity that evokes pity to one of justice to promote empowerment.
Need help with a creative project or event?
FOR ARTISTS
We are professional teaching artists and mentors who inspire, engage and mentor interested artists and storytellers in using their talents and voice in support of the 17 Sustainable Development Goals.
We have a variety of programs that can help any creative professional create content, build their brand and align with the work of the United Nations and the larger international community.
We offer our ongoing ARTS x SDGS Festival and ARTS ENVOY LAB which are artist-friendly gatherings to gain skillsets, be inspired by SDG-related content and network with fellow SDG advocates and creative professionals.