We bring artists and creative professionals together with UN/NGO agencies and social impact brands for content production and to promote creativity and innovation for the Sustainable Development Goals (SDGs.) 

We create for the social good!

"Artists are incredible creative thinkers and problem solvers.  Why wouldn't you want us in a room with policymakers solving the world's greatest problems?"

 - Lisa Russell, Founder



We offer 15 years of experience as award-winning, professional artists to provide a variety of curatorial and consultancy services to UN/NGO agencies, social impact brands, non-profits and educational groups. 


We provide artist development services and performance opportunities to artists interested in creating a career in the social good space. We specifically focus on cultivating artists who want to become changemakers, creative entrepreneurs, teaching artists, and humanitarians.

We lead the writing of Artist Declarations to authentically bring the voices of artists and the creative economy to international conferences and gatherings.

Curation and Consultancy





Need help with a creative project or event?

Contact us and get a free consultation. 

Artist Development





Want to jump start your creative career for the social good?

Want to jump start your creative career for the social good?

Contact us and get a free consultation. 

Contact us and get a free consultation. 

Artist Declarations

Click here to learn more about our new Artist Declaration for Climate, powered by renewable energy of The Battery Tour. 

Want to bring the voices of artists into your conference or gathering?

Contact us and get a free consultation. 



We have a growing international roster of award-winning and professional artists representing a wide variety of art genres - from filmmakers, to poets, to musicians, to beatboxers, to visual painters and more.  


We provide curatorial, consultancy and contracted services to leading UN/NGO agencies, social impact brands, governments and others.



CREATE2030 (previously, I Sell the Shadow) is a creative initiative of Lisa Russell, MPH, an Emmy-award winning filmmaker with 15 years experience producing films and curating creative events for UN/NGO agencies. 

Create2030 is a partner for the UN's Global Day of Action, a juror for the UN's SDGs in Action Film Festival and the Duemila30 Film Festival.

In 2018, Yafreici "Fraze" Peralta came on board as a Co-Founder to help lead the youth division of Create2030.  She is a Dominican rapper/actress and a reproductive rights advocate.

Lisa Russell, MPH is an Emmy® Award-winning filmmaker who has 15+ years producing films and curating creative events that lie at the intersection of arts, social justice and global development. An established global speaker and thought leader, she is a two time TEDx speaker, SheDecides Global Champion, UN/NGO contracted storyteller and arts curator, Fulbright Specialist, speaker, writer and is a regular presenter at film festivals, storytelling summits, leading universities, international conferences and youth leadership programs. www.lisarussellfilms.com

Yafreici ‘Fraze’ Peralta is a Dominican-born rapper and actress as well as an advocate for reproductive rights and brings her visionary talent, her global vision, and her powerful storytelling ability to numerous audiences. Yafreci performed for the Launch of the 2014 UN World Youth Report and for the Opening Session of the UN’s 67th annual DPI/NGO conference. As part of the 2019 United for 2030 Citizens Assembly, she is working alongside a team of talented individuals to create a solution directly tied to the SDG’s.

Yafreici "Fraze" Peralta

Youth Co-Founder


Lisa Russell



  • White LinkedIn Icon
  • White Instagram Icon
  • White Twitter Icon
  • White Facebook Icon
  • White YouTube Icon


  • White Instagram Icon
  • Create2030 Twitter
  • White Facebook Icon
Contact Us

© 2020 by Lisa Russell Films, LLC